Fiat North America "Drive In" New Advertising Campaign

Posted by (2:19) By: James04
Uploaded 12 years ago
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The FIAT brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and will be focused in the brand's key markets together with complementary national advertising efforts. The introduction of a new tagline, "Simply More" sets the tone for the campaign. The brand's first national television commercial, "Drive-in" is scheduled to air on Monday, Aug. 1, on national and cable networks.

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