Fiat North America "Drive In" New Advertising Campaign Posted by (2:19) By: James04 Uploaded 12 years ago 4015 Views 4015 Views Share Description The FIAT brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and will be focused in the brand's key markets together with complementary national advertising efforts. The introduction of a new tagline, "Simply More" sets the tone for the campaign. The brand's first national television commercial, "Drive-in" is scheduled to air on Monday, Aug. 1, on national and cable networks. Tags: Please enable JavaScript to view the comments powered by Disqus.